Focus
Financial

Logomark Refinements | Rd. 3Small-use review
Carlos J. Zapata Creative Consulting1

Seeing it at real size

Logos rarely live at the size we review them in a presentation. They show up as browser tabs, social avatars and email signatures, often smaller than a fingernail. Everything on this page appears at the exact size it will be used, so what you see here is what people will see.

Before you start

  • Keep your browser at 100%Press Ctrl + 0 on Windows or Cmd + 0 on a Mac to reset zoom.
  • Sizes are screen pixelsThe same unit websites, browsers and social platforms use.
  • Each small drawing has one jobFine detail fills in at small sizes, so each option has a set of drawings redrawn by hand for 64, 48, 34 and 16 pixels. Each is used only at its own size.
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Small-use
drawings

Rd. 3

Summary
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Side by sideAv3 and Cv3 at the same size

Slide through the sizes. At each step, both options use their own drawing made for that size. Above 64 pixels, both switch to their full columns.

Background
Full logo width
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What’s next

This round finishes refining the logomark toward a final direction. Once it is locked, the remaining milestones build on that foundation in sequence.

M1
Logomark
Select direction → Refine → Lock
M2
Color architecture
Primary and secondary palettes, service color coding
M3
Brand Elements
Graphical elements, standalone icon usage, photo guidelines
M4
Lockup System
Individual advisor and group lockup templates
M5
Brand Guide
Web-safe fonts, usage rules, final compiled reference
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Thank
you!

Carlos J. Zapata Creative Consulting9